Meet Our Founder

I’m Eliz Chausheva, and I’ve dedicated over 14 years to mastering the art and science of hair care. Since beginning my journey in 2011, I’ve continuously expanded my skills, passion, and qualifications in this industry.
As one of only 24 hairdressers in the UK to hold the SCQF Level 9 Higher Diploma in Hairdressing — a degree-level qualification — I bring a rare level of expertise to my work.

At ECBEAUTYLAB, my mission is to go beyond trends and focus on nurturing the long-term health, strength, and beauty of your hair and skin. With advanced training in organic skincare and haircare formulation, I specialise in creating sustainable, high-performance products that combine the best of science and nature. My approach is rooted in personal care and integrity. I believe your hair reflects your inner wellbeing and deserves thoughtful, tailored solutions. ECBEAUTYLAB is a reflection of that philosophy — a clean, conscious brand built to deliver real results with respect for both people and the planet.

Eliz Chausheva

As Featured In

Formula Botanica, Eliz Chausheva
Shropshire Youth Support Trust, SYST, Eliz Chausheva
Shropshire Star, Eliz Chausheva

BEAUTY & HAIR SPECIALIST

Wella certification
Hair Care Formulation Certificate Eliz Chausheva ECBeautyLab